Driven by the “Travel+” Strategy, JETOUR Expands in Libya with a Full Range of four Key Models

On June 28, 2025, JETOUR officially entered the Libyan market, marking a significant step in its global expansion strategy. With the debut of four models—T1, T2, X50, and DASHING designed to meet the diverse mobility needs of local consumers. This market entry not only reinforces the“Travel+” strategy but also signals a strategic upgrade in North Africa, accelerating JETOUR’s global journey.

The four models—T1, T2, X50, and DASHING—cover a wide range of mobility scenarios.Among them, the T1 focus on urban lite off-road, targeting urban consumers who seek individuality and quality, while the X50, a compact model, is designed for modern families’ daily commuting. The T2 strikes a balance between off-road performance and urban practicality, while DASHING, with its vanguard design and intelligent cabin, is tailored for younger consumers seeking a personalized lifestyle. Together, these offerings reflect JETOUR’s forward-looking strategy in product planning and deep understanding of diverse customer needs.

Positioned as a lite off-road SUV, the JETOUR T1 is equipped with a 2.0L turbocharged engine and intelligent XWD, delivering robust power and exceptional off-road capability. With 7 driving modes, it adapts seamlessly to diverse terrains such as sand, mud, and rock roads. Its high-strength steel cage body structure further enhances overall safety and durability.

The T2 is JETOUR’s first rugged adventure SUV, powered by the Kunpeng 2.0TGDI engine. It integrates intelligent XWD and a smart crawl control system, enabling confident performance across challenging terrains such as sand and gravel, while balancing off-road capability with driving comfort.

The X50 is positioned as a smart compact SUV, featuring a spacious and versatile cabin with practical storage solutions. Powered by a MAGNA 6DCT dual-clutch automatic transmission, it ensures a smooth and efficient drive across both daily commutes and family trips, catering to the diverse mobility needs of modern family.

Targeted at younger consumers, the DASHING is a vanguard technology SUV. It features a futuristic design, an L2 advanced driver assistance system, and an intelligent health management system. Together, these deliver a safer and smart mobility experience.

JETOUR has partnered with Libya’s KMG Group to advance a localized service network through resource integration. The Tripoli showroom and after-sales center are operational, with Benghazi and Misurata facilities opening soon, gradually covering key areas. The company expects steady sales growth in 2025 and remains committed to delivering quality products and reliable service to Libya consumers.

JETOUR’s entry into the Libya marks a key milestone in its global expansion. Guided by the“Travel+” strategy, the brand aims to offer diverse, high-quality mobility solutions to boosts the local automotive sector. Moving forward, JETOUR will deepen localization, enhance service capabilities, and accelerate its Africa strategy—working with partners to shape a new chapter in smart mobility.