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Trump’s Granddaughter Kai Launches $130 Clothing Brand With White House Photoshoot

Kai Trump, granddaughter of U.S. President Donald Trump, has launched a fashion line featuring $130 sweatshirts. Promotional photos were taken at the White House as she unveiled her brand.

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US President Donald Trump’s granddaughter Kai Trump looks on as Trump speaks to the press outside of the White House in Washington, DC, on September 26, 2025 ahead of a trip to the Ryder Cup in Bethpage, New York. (Photo by Allison ROBBERT / AFP)

U.S. President Donald Trump’s granddaughter, Kai Trump, has launched a clothing line under her own name, with promotional images taken on the White House grounds — including shots of the teen in a $130 sweatshirt.

On Friday, Kai appeared alongside her grandfather outside the White House as he addressed reporters, wearing one of her brand’s pullovers. Introducing her to the press corps, Trump said: “This is Kai, by the way.”

The 18-year-old, who gave a brief speech at the Republican National Convention last year, later joined the president on a helicopter ride to attend the Ryder Cup golf tournament, a sport both share a passion for.

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Kai, the eldest of Trump’s grandchildren, revealed the launch of her clothing brand on social media Thursday. The collection features plain crew-neck sweatshirts with her initials on the chest and her signature at the cuff, retailing for $130. Her website displays promotional photos taken at the White House.

She is expected to join the University of Miami’s golf team next year. Kai’s parents are divorced, and her mother is reportedly dating golf legend Tiger Woods.

The Trump family has long been associated with mixing politics and business. Unlike past officeholders, Donald Trump has frequently faced criticism for leveraging his presidency to promote self-branded merchandise and ventures, from real estate to cryptocurrencies.

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