Here Are The 3 Kinds Of Contents Your Customers Are Dying To Consume In 2021 -By Iterogba Adeoluwa

Building an engaged community with shared values around your brand is of utmost importance, but what is much more important and would prove instrumental in ensuring consistent sales is keeping that community engaged.

The average Nigerian consumer spends at least 40% of his day on his mobile device or laptop, consuming content. The implication of this is that the brand that will thrive in this new age must have sustained the ability to grab attention of potential customers through great contents put out consistently over a period of time.

Never forget that the game of business is the game of attention and the brand that successfully gains the attention of the larger audience becomes the major player in the industry.

Hence every business own must add to their current traditional marketing strategies, content marketing strategies.

There are 3 major contents that have proved useful in helping brands engage their clients online:

1. Educative contents: News like kind of contents that gives information on how to get a particular desirable result or how to avoid an unpleasant one are a must have for brands today.
2. Entertaining Contents: My brother, stress plenty for Nigeria abeg, don’t be all serious all the time, loosen up a bit, post a meme, a funny video or infuse some level of wits into your social media posts and see people gravite towards you. Don’t forget that the emotional response your post provokes will determine if a customer wants to keep viewing your contents or not.
3. Motivational/Inspiring Contents: Your posts must encourage and build up. It must make people believe in a brighter future, showing them locked up possibilities. Your post must ginger your customers to want to do better and be better. Make it something relatable and around shared values.

As you keep being consistent in posting a mix of these 3 kinds of contents you’ll see your audience engagement increase overtime.

Thanks a lot for reading today; I hope you found what I shared helpful?

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