JETOUR G700 Launches “Wilderness Mission,” Leading a High-Stakes Rescue of Endangered Cheetah Cubs

In 2025, a high-stakes “Wilderness Mission” unfolded across the unforgiving landscapes of the Horn of Africa. JETOUR AUTO’s flagship SUV, the G700—built on a spirit of courage, exploration, and resilience—partnered with the Cheetah Conservation Fund (CCF) to carry out a demanding rescue operation for endangered cheetah cubs. The mission, filmed by Discovery Channel for a global television program called Return of the Cheetah 2 which airs on 20 December, highlights JETOUR’s commitment to corporate social responsibility and advances its vision of “Human–Vehicle–Nature Coexistence,” reinforcing the brand’s long-term dedication to conservation.

The operation targeted one of the most concealed links in illegal wildlife pet trafficking: the poaching, transport, and attempted smuggling of cheetah cubs for the exotic pet trade. The Cheetah Conservation Fund’s research has shown that hundreds of cubs are trafficked from the region annually, with fewer than one in five surviving. Each rescued cub represents a hard-earned victory for a species on the brink and underscores the urgency of conservation.

CCF’s Cheetah Rescue and Conservation Centre (CRCC) in the region served as a critical hub for this mission. The facility provides emergency care, rehabilitation, and long-term sanctuary for cheetahs confiscated from traffickers. Currently CCF is caring for over 125 confiscated cheetahs. Since its establishment, CCF has worked tirelessly with local authorities to intercept smuggling networks, rescue cubs from dire conditions, and combat the growing demand for cheetahs as pets—a practice that devastates wild populations and fuels organized crime.

The local terrain is complex and the climate extreme, with minimal road infrastructure. Poaching groups operate in remote, inaccessible areas. Throughout the expedition, the G700 proved indispensable. Its All-Terrain Intelligent XWD System and efficient hybrid powertrain supported tasks ranging from transporting supplies to securing field bases. Its durability, stability, and adaptability under harsh conditions ensured mission success.

To amplify global awareness of endangered species protection, JETOUR launched the Wilderness Documentary initiative. Discovery Channel’s crew and leading media outlets captured the team’s determination, the fragility and resilience of the cheetah cubs, and the G700’s performance in unforgiving landscapes. More than a rescue, the project delivers an educational call to re-examine humanity’s relationship with nature and the shared responsibility of global communities.

The G700’s mission in the Horn of Africa was not only a meaningful public-welfare effort but also a clear expression of the brand’s belief in harmony between people, vehicles, and nature—showcasing how a responsible automaker can contribute to global sustainability.

As this relationship evolves, JETOUR aims to ensure its “Travel+” philosophy becomes a powerful force for protecting life and ecosystems, expanding public-welfare efforts and advancing human–vehicle–nature coexistence worldwide.