Brand Matters
Odogwu Bitters: Portable On A Rare Mission to Grow A Cult Following Like Marlian -By Agwuma Kingsley
Portable’s career lifespan in the past few months has kissed the limelight, with continuation to peak the many interests of Nigerians. Unfolding from his beef with his manager and Poco Lee at the time. He rocked the news alongside, and recently he phases into an endorsement deal with the popular Obi Cubana who unveiled him as the face of his newly introduced spirit brand – Odogwu Bitters.
After the release of his 2021 smash hit “Zazu”, with inputs from Olamide and Poco Lee, Portable dished out his debut EP Zazuu Zeh which has gone on to launch him into the Nigerian pop conversations. Presently, he has comfortably inserted himself into pop culture spaces with an attachment to the street demography at his beck and call. Portable is close to growing a cult following as he now secures over a million followers on Instagram.
Portable’s career lifespan in the past few months has kissed the limelight, with continuation to peak the many interests of Nigerians. Unfolding from his beef with his manager and Poco Lee at the time. He rocked the news alongside, and recently he phases into an endorsement deal with the popular Obi Cubana who unveiled him as the face of his newly introduced spirit brand – Odogwu Bitters.
On many levels, such an endorsement deal suitably matches the identity Portable portrays to the public, unraveling from the nature of the music he puts out there to connect with the audience most likely to get influenced by the spirit brand he showcases. Another means he has to cement a cult following even outside social media as an artist, this denotes that he is simply on the mission to double his street trust, plus making himself a voice as refreshing as Marlian which has no true cultural conformity.
