TESLA: An Age Of Innovation & Excellence -By Daniel Udeze Jr.

Tesla, an Electric Vehicle company is driving a new basis of marketing through perception and disruption, setting a new basis of competition and bringing new competitive ordinances to disrupt the markets for its advantage. The American electric vehicle and clean energy company headquartered in California, United States has after 11 years in the market ranked as the world best-selling plug-in and battery electric passenger car manufacturer in 2019.

With a market share of 17% of the plug-in and 23% of the battery electric segment, Tesla is currently trading on the floor of the NYSE at $555 .38 per share, recording a legendary 33% increase year on.

Elon Musk, CEO and founder of Tesla is presently ranked as earth’s second richest man behind e-commerce founder, Jeff Bezos. The movement of Tesla’s stocks from $65 to $533 within a year was unprecedented, with market analyst taken greatly aback by the sudden value improvement on its stocks and equity. Moreso, Tesla’s electric vehicle mass scale pioneer is now worth $500 billion, this means that Musk owns a big chunk of that money, including his equity in SpaceX and Suncity, two other legendary companies.

While Tesla continues to retain the best technology in its automobile manufacturing, it remains well ahead of competitors on electric vehicles. It seems Tesla has been anointed as the category-king and would win in the EV electronic vehicle business provided it maintains its current dominance.

What (GM) General Motors and Ford are doing can only be described as marginal and daily, compared to what Tesla has consistently built.
Tesla is also rapidly extending the goal post, making it too tasking for competitors like ford and general motors to catch-up.

In the marketing construct of needs, expectations and perception, Tesla is taking earth into the perceptive realm while the rest are positioning to meet needs and expectations in the EV industry.

As the man, Elon Musk positions himself to become the earths wealthiest man, it is only but a matter of time to see him top the rankings with his disruptive and innovation driven franchise; by the moment SpaceX, Starlink and the hyperloop explodes and regain its industry gait, the coronation would be full circle.

Elon and his team at Tesla thinks of the future and invents it into the present with endless improvements to its framework. He refuses to innovate based on research, the past or current desires, rather, he innovates on ideas that no one is paying attention to and consider as an apparent impossibility.

All Tesla needs to do is to create a market equilibrium for its products making them affordable like conventional automobiles that run on premium motor spirits and set off a decline or a survival battle for oil companies.

Will the invention of Tesla’s electric engineered cars see a monumental familiarity on automobiles that run on battries and clean energy?