The second attribute is relevance. Great brands are usually endowed with dynamism which enables them to always live up to market expectations in taste, style and...
Never forget that the game of business is the game of attention and the brand that successfully gains the attention of the larger audience becomes the...
So to increase your sales margin significantly, you've got to earn the trust of your customers by demonstrating your expertise. Here is how you achieve that
BTC has never been a legal tender in Nigeria, so it is impossible to announce its ban. This fact on its own questions the mental capacity...
The calls on society to honour those who excel in exhibition of mental capacity stuck on the Bayelsa State government last week. State Governor, Douye Diri,...
1. The formula. Show up no matter what + do everything you’re assigned well (not just what you signed up for) + know your place. PS....
In today’s modern age, technology has advanced to the height of conjoining the whole world in a palm of human—it has greatly evolved and, the process...
Fellow Nigerians and entrepreneurs, Doing the right the wrong way and at the wrong time is disastrous and could have negative impacts on our business establishments....
The coming of man into existence is undemocratic. For man found his way into existence with no idea of how he was created and formed by...
The attempt by individuals to separate a brand from its brand ambassador(s) is an effort in futility, brand ambassador in this context, I mean the custodians...