Economic Issues
How To Get Rich, Famous And Powerful People To Take Notice Of Your Business -By Nwosu Chidiebele
Assuming Jay-z was just anybody on the street, with a six hours daily job that pays a dollar equivalent of 30,000 naira monthly. Also, let’s assume he lives in a 3 bedroom apartment and drives some old pick up van. Do you ever think he would have met Beyonce? With all his fame and wealth. Even if by a stroke of luck, he does meet her, do you think Beyonce would have agreed to date or marry him?
Well, the headline is clear and to the point. There are wealthy, rich and famous people around us. Some live in our vicinity while others live in distant places. But Lots of companies and private individuals who are in business hope to sell their products or services to wealthy people because they know these prospective buyers can afford what they offer. On the other hand, wealthy people are aware of this, so they are often wary whenever someone they don’t know wants to sell them something.
You will need the right marketing strategies while you take time to build trust and credibility.
Also, you need to find out what rich people buy, where they buy it and why they buy it. Wealthy and famous people can be easier to convert to sales than people with an average income because they have higher purchasing power and can simply purchase anything they like its look without having to count their pennies. However, famous people also demand the best and discerning about where they spend their money. After all, nobody ever makes it rich by throwing money away.
Now think about this.
Assuming Jay-z was just anybody on the street, with a six hours daily job that pays a dollar equivalent of 30,000 naira monthly. Also, let’s assume he lives in a 3 bedroom apartment and drives some old pick up van. Do you ever think he would have met Beyonce? With all his fame and wealth. Even if by a stroke of luck, he does meet her, do you think Beyonce would have agreed to date or marry him? Here is the hard truth. People are never friends with people below their status. It may sound harsh. But that is the truth. Even if a high-status person smiles at someone below him, it’s never as an equal, no matter how humble he is.
Observe the way a doctor responds to the greetings of a cleaner in his hospital.
Even if they have a cordial relationship, there is always that deference from the cleaner and the superior air about the doctor. It’s an involuntary act. It’s an unconscious act. It just happens to them. It’s like the way you respond to greetings from someone way younger than you and the way you respond to greetings from someone ten years older. Every day, lot’s of young and ambitious people walk into the office and DMs of rich and famous men to beg for start-up capital. And every time they leave empty-handed, they curse and label them stingy. No, they are not stingy, they just don’t respect you.
Whereas you know, you are special and have great potentials in you.
Yes, you are right but here is another hard reality. Well, this ‘’great’’ people you will run to for help don’t believe in you yet. They just don’t give a dime about you. They are less interested in your dreams as they don’t believe in them. They don’t have the time to listen to you talk about your dreams in the first place. They are not being any wicked. It’s just how life is, amigo. I have learned that the only way to get these people to listen to you is when you have something going on for you. To get their attention, you must show that you are making something happen, in your little way. To them, life is, It’s their way or the high way. Now listen. Do you think Facebook and Mark Zuckerberg would have got investors for his company if he has not started facebook and manage it till it caught fire?
When you have a start-up business that is doing well, it is very easier to raise funds or a loan from financial technology companies or banks than when you have nothing on the ground.
Similarly, if you have an online business that is doing well by profits, you will be noticed and invited to events than when you have nothing on the ground. Success will beget more success. That is how life is. Before you start asking people for start-up capital to operate a fish business, first buy a fridge. When investors see you have something happening already, that’s only when they will be serious about supporting your dream. Don’t wait for anybody, start small. Do something on it. Start from somewhere. Keep working on it and over time, you will be able to walk into a room full with your former role-models, but this time, they will be your rivals and would treat you only as an equal. Till you succeed in your pursuits.
Have a nice day.
Nwosu is a business manager and CEO, Cpraxis Integrated Services.
