Global Issues
Navigating the Pros and Cons of Social Media: A Balanced Perspective -By Abubakar Farida
Social media has also eroded our culture as it consumes a substantial part of our time. It has led to youth distancing themselves from traditions, opting for online interactions instead. Moreover, it has contributed to school dropouts due to unrealistic expectations set by social media. Internet fraud has surged due to joblessness and the need for social relevance.
In my view, social media has played a pivotal role in people’s lives, both positively and negatively. On the positive side, the diverse range of communication avenues offered by social media has profoundly impacted how people interact. In the past, communication was mainly one-to-one or one-to-many through traditional media like newspapers and television. With social media, communication has evolved, becoming more interactive and immediate. Now, individuals can share their thoughts worldwide in real-time, receiving instant feedback. For instance, target customers can voice opinions via messages on various platforms, enabling companies to promptly address concerns and improve sales outcomes.
Social media serves as an inclusive platform, irrespective of race, sexual orientation, gender, religion, or disability.
I recall a family friend’s wedding held abroad, with the groom’s and bride’s families unable to attend. Thanks to social media, they witnessed the event via Instagram Live, exemplifying a more interconnected world.
Additionally, social media has revolutionized how we access information. It has shifted from traditional outlets like newspapers to becoming a primary news source. This democratization of information empowers anyone with internet access to be a citizen journalist, sharing news globally. However, this also heightens the risk of misinformation, as there are no gatekeepers to verify shared information’s accuracy.
Social media’s impact on marketing and advertising is another transformative aspect. It has reshaped business strategies, making social media an integral part of marketing. Moreover, it has enabled convenient home orders and swift doorstep deliveries, generating employment opportunities.
During the ‘COVID-19’ pandemic, social media facilitated remote attendance at public lectures and classes via platforms like Zoom, highlighting its adaptability. The platforms promote diversity by allowing individuals from various backgrounds to share insights, celebrating inclusivity.
Conversely, social media has negative effects. One substantial downside is the spread of misinformation. Platforms have become breeding grounds for fake news and conspiracy theories, leading to real-world consequences. Misinformation surrounding the COVID-19 vaccine has driven lower vaccination rates and increased virus-related deaths.
Cyberbullying is another negative impact, involving the sharing of harmful content about others. This can cross into criminal behavior and cause severe distress.
The critique of social media’s impact on mental health is significant. It can induce anxiety, depression, and loneliness due to presenting an unrealistic view of reality. This affects young people’s self-esteem.
Social media has also eroded our culture as it consumes a substantial part of our time. It has led to youth distancing themselves from traditions, opting for online interactions instead. Moreover, it has contributed to school dropouts due to unrealistic expectations set by social media. Internet fraud has surged due to joblessness and the need for social relevance.
In essence, social media presents both positive and negative facets. While it enhances communication, information access, and connections, it can also breed loneliness, comparison, and addiction. A mindful balance is vital to harness its benefits while mitigating potential drawbacks.
Abubakar Farida
Mass Communication Student
Ahmadu Bello University, Zaria.
