Tacha Beauty Festival 2025: Guinness World Record Attempt & Cultural Celebration in Lagos

Nigerian media personality and entrepreneur, Tacha Akide, is gearing up to make history with the debut edition of the Tacha Beauty Festival — a three-day celebration of beauty, culture, and creativity taking place from October 10–12, 2025, at the John Randle Centre for Yoruba Culture & History, Lagos.

The festival’s major highlight will be Tacha’s bold attempt at a Guinness World Record for the Most Cosmetic Makeovers by an Individual in 24 Hours, with a target of 150 makeovers. The challenge is designed to showcase Nigeria’s fast-growing beauty and lifestyle industry on the global stage.

“This is more than a record attempt. It is a statement that Nigerian creativity and excellence can compete anywhere in the world,” said Idris Aregbe, Special Adviser to the Lagos State Governor on Tourism. “The Tacha Beauty Festival is about empowering talent, celebrating culture, and creating a space where beauty meets opportunity. Lagos State is proud to support this project.”

Beyond the record bid, the event will host workshops and masterclasses spanning makeup, hair, skincare, wellness, and fashion. A Vendor Village and exhibitions will also link local brands with thousands of participants, creating platforms for growth and collaboration.

By merging beauty, culture, and entrepreneurship, the Tacha Beauty Festival aims to inspire participants, drive economic growth in the beauty sector, and further establish Nigeria as a hub of global creative innovation.

Tacha, a reality TV star turned entrepreneur and philanthropist, has cultivated a strong personal brand with a loyal following across Africa and beyond. With this festival, she continues to push boundaries, break barriers, and inspire a new generation of creatives.