“MATI A ZAZZAU”: Kannywood’s Entrance To Netflix And Global State -By Isa Salisu

Kannywood, the esteemed film industry thriving in Nigeria’s northern region, continues to be absent on mainstream streaming platforms such as Netflix. I think crummy contents doesn’t contribute to the limited presence of Hausa movies on streaming platforms like Netflix or Amazon Prime Video. The crux of the problem here is the blacken of the industry by same audience targeted, though oneself challenge, is not easy to coax northern audience that always don’t bide the contents and lack of, or low significant marketing budgets.

Precisely, Nollywood give a wide berth to Kannywood, as Nollywood, has gained considerable recognition over the years for its vibrant storytelling and cultural representation. But will be like is out of commission for Kannywood to retain it’s missingness and will be baffle for the industry to go on this way as everything for the industry came belated. That consign a great warning for change. That’s why those who loved the industry over the years always cooee for a way forward, because what I know about Kannywood movies before was that Hausa movies primarily cater to a specific regional audience and often revolve around themes and storylines that may not resonate as strongly with global audiences. Wasn’t the case now, as of now, this same Kannywood movies reach beyond the Hausa-speaking audience.

Kannywood, as a prominent player in the entertainment industry in Nigeria, has specifically showcased the rich cultural heritage of Northern Nigeria through its unique perspectives and cinematic style. With the announcement of “Mati a Zazzau” making its way to Netflix on December 30th, a significant new chapter has been penned in the history of Kannywood. “Mati a Zazzau” holds immense historical significance for Kannywood. It is the first Kannywood movie to be featured on the renowned streaming platform, Netflix. This marks a major breakthrough for Kannywood in terms of international exposure and audience reach, highlighting the industry’s growth and potential. By securing a spot on Netflix, “Mati a Zazzau” will undoubtedly serve as a gateway for viewers worldwide to experience the unique storytelling, cultural nuances, and vibrant performances that define Kannywood.

Directed by the finesse Yaseen Auwal and brought to life by a stellar casts like Sadiq Sani Sadiq, Rahama Sadau, Aminu Sharrif, Adam A Zango, Dija, Al Hasaan Kwaalle, Rabiu Rikadawa, Jamila Nagudu, Zaharadeen Sani, Hamza Talle Maifata, Tahir I Tahir, Umar Gombe and even more. The first collaboration between Kannywood and Netflix ushers in a new era of exposure and recognition for the Northern film industry. By embracing the global streaming platform, Kannywood celebrates its heritage and artistic achievements, enabling enthusiasts of world cinema to experience the rich tapestry of Northern creative landscape.

Lastly, the forthcoming release of “MATI A ZAZZAU” on Netflix heralds an era of endless possibilities for Kannywood and it’s creative talents. This momentous release not only enables the expression of its artistry to reach corners of the world previously unreached but also opens doors for collaborations. So, mark your calendars and prepare to embark on this cinematic odyssey, as “MATI A ZAZZAU” signals the ascent of Kannywood to unprecedented heights on the global stage of film.